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NEW YORK, April 29, 2021 /PRNewswire-PRWeb/ -- AdLedger, the non-profit consortium building open standards that leverage blockchain to improve digital advertising, today announced a successful global implementation of CryptoRTB with OMD Italy, Italiaonline and MadHive for a Dixan Campaign by Henkel Italy. CryptoRTB is the open source tool set proposed by AdLedger that uses blockchain and cryptography to improve the integrity of the media ecosystem. It's been adopted by partners like Verizon.