Jason Voorhees, the famed killer from the “Friday the 13th” horror movies, appears in a PSA released this week to highlight the importance of masks. The CDC says COVID-19 spreads primarily through respiratory droplets, and cloth face coverings can prevent droplets from traveling in the air and onto other people.
“The mask kind of makes people uncomfortable,” Jason says while walking around New York City.
The video shows him struggling to hail a cab and scaring a jogger in a park. When he tries to pet a woman’s dog, she runs away.
“I know, the whole chainsaw thing, I get it,” the Camp Crystal Lake slasher continues. “But the thing is, behind the mask, I’m a regular guy.”
But in the end, a little girl gives him a proper protective face mask that covers his nose and mouth, as his iconic hockey mask has too many holes in it to prevent spreading coronavirus. He puts it on and she nods in approval.
“Wearing a mask can be scary. Not wearing one can be deadly,” the clip says. “Wear a mask, New York.”
Ogilvy, the ad agency behind the promo, said they wanted to tap into pop culture to convey a “life-saving message” to young people who think they’re “invincible” from the virus. The New York Post reports a recent MTA survey found one in 10 passengers on NYC subways still refuse to wear a mask despite a statewide order making them mandatory in April.
New York state has dramatically slowed the spread of COVID-19, thanks in part to the mask order and a phased reopening plan, but the U.S. saw more than 50,000 new cases of coronavirus Wednesday, a daily record. More than 2.6 million cases of Covid-19 and 128,000 deaths have been confirmed nationwide since the pandemic began earlier this year.
Gov. Andrew Cuomo has repeatedly called on President Donald Trump to wear a mask and encourage others to do so. Trump shifted Wednesday, saying he thinks “masks are good” despite refusing to wear one in public.
“People have seen me wearing one... I had a mask on. I sort of liked the way I looked. OK. I thought it was OK. It was a dark black mask, and I thought it looked OK,” he told the Fox Business network. “It looked like the Lone Ranger.”
Some states have recently had to backtrack on reopening or take other action as Covid-19 cases surge. California issued a statewide order to wear face coverings on June 18, Pennsylvania said Wednesday that masks will now be required in public; and Kansas expanded its requirement to indoor public spaces as well as outdoor settings.
“Wearing a mask is not only safe — but it is necessary to avoid another shutdown,” Kansas Gov. Laura Kelly said.