Home Online Features NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO FAMILY BONDING, ESPECIALLY FOR GEN Z AND MILLENNIAL PARENTS, WITH NOSTALGIA BEING A KEY DRIVER
NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO FAMILY BONDING, ESPECIALLY FOR GEN Z AND MILLENNIAL PARENTS, WITH NOSTALGIA BEING A KEY DRIVER
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WildBrain Ltd.  
March 5, 2025

NEW WILDBRAIN RESEARCH AFFIRMS THAT SPENDING TIME TOGETHER ENJOYING CONTENT AND GAMING IS CORE TO FAMILY BONDING, ESPECIALLY FOR GEN Z AND MILLENNIAL PARENTS, WITH NOSTALGIA BEING A KEY DRIVER

Research report, "The Connected Family: Screentime is Bonding Time," commissioned from Savanta, reveals new insights into the content-viewing and gaming preferences of US families, suggesting cross-platform integration is key for

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